Saturday, January 12, 2008

Bhutan - AGRO Ministry Project



 

Above are some of the products that the AGRO project processes.

This business demonstrates the GNH point of view in business perfectly.  It is reality vs rhetoric. Maintaining their we not me ethics they have not only refrained from asking for government assistance but have increased their capacity, on their own, to help the farmers.
The income from the bottled water produced a "sushion" so they could subsidize the farmers when needed.

Their mission is the answer to "Why are we here?"
They are clear on this: to make sure people have work, food and are happy.
Orange growers formed co - ops with AGRO's aid to make fruit juices to sell, consume and export.  They formed units of ARGO locally where the oranges are grown so as to diminish shipping cost and waste.

AGRO philosophy is that the work environment needs to ve friendly, trusting, self motivated with each person's job deemed as vital to the whole.  

As for AGRO's footprint in the world, they have factored in positions in far flung areas where the workers sole responsibility is to crush ( and teach others to crush ) plastic bottles  These bottles are then packaged and the plastic is sold to neighboring India.  Ultimately the production of bottled water is helping many people.  The manager of AGRO says: clearly this is charity beginning at home.

He also says and can happily demonstrate: SEE, SELFLESSNESS WORKS.

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